How a Future-Focused Innovation Team Is Redefining the Sugar Industry

Legacy companies do not transform by accident. They transform through intention, leadership, and the courage to rethink how things have always been done. For Grupo Domar, the path forward is clear: honor a strong foundation while building the systems, teams, and strategies required to compete globally for the next 20 years.

This moment marks more than operational upgrades — it marks a strategic shift.

A Company at an Inflection Point

The global sugar industry is evolving rapidly. Market volatility, sustainability expectations, technological advancement, and consumer behavior are all reshaping how sugar is produced, distributed, and consumed.

For Grupo Domar, this reality presented an opportunity.

Rather than reacting to change, Domar chose to invest early in transformation by strengthening leadership, modernizing operations, and building a team dedicated to long-term innovation. This decision reflects a belief shared at the executive level: the future belongs to companies that prepare today.

Innovation as a Core Strategy

Innovation at Grupo Domar is not limited to product development. It extends across every layer of the organization:

• Industrial operations
• Supply chain visibility
• Technology and data
• Consumer experience
• Brand positioning
• Global expansion strategy

By treating innovation as a core business function rather than a side initiative, Domar is creating alignment between its industrial strength and its consumer ambitions.

This integrated approach ensures that decisions made today support both immediate performance and long-term resilience.

Strengthening Leadership for the Future

A major pillar of Domar's transformation has been the intentional expansion of its leadership team with professionals focused on digital modernization, strategy, and innovation.

This new structure allows the company to:

• Evaluate emerging technologies
• Improve operational transparency
• Implement data-driven decision-making
• Explore AI-enhanced forecasting and logistics
• Support scalable global growth

Rather than relying on legacy systems alone, Domar is building a modern framework designed to adapt as markets evolve.

From Industrial Excellence to Consumer Innovation

Domar's industrial operations continue to play a critical role in supplying sugar from Costa Rica to Europe, West Africa, and the Middle East. These relationships are built on trust, consistency, and quality.

At the same time, Domar is expanding its consumer footprint through BANAH — a modern sugar brand designed for today's lifestyle-driven market. With U.S. distribution based in Miami, BANAH represents a new way to connect with consumers through design, convenience, and innovation.

Together, these two worlds — industrial and consumer — form a balanced and future-ready business model.

A Roadmap Built for Scale

Grupo Domar's transformation roadmap is structured, intentional, and long-term. Key focus areas include:

• Digital transformation across departments
• Improved traceability and compliance
• AI-supported forecasting and planning
• Stronger communication between regions
• Sustainability initiatives aligned with global standards
• Consumer product innovation and expansion
• Readiness for international regulatory environments

This roadmap ensures Domar remains competitive not just today, but well into the next decade.

Culture, People, and Purpose

True transformation goes beyond systems and technology — it requires cultural alignment. Domar is fostering a culture that values accountability, transparency, collaboration, and forward thinking.

Teams are encouraged to challenge assumptions, explore new solutions, and contribute to continuous improvement. This mindset allows innovation to scale naturally across the organization.

Leadership plays a critical role in setting this tone, ensuring that modernization efforts remain aligned with the company's values and long-term mission.

Positioning for Global Leadership

As global demand shifts and competition intensifies, Grupo Domar is positioning itself as a modern, reliable, and innovation-driven partner across markets.

This transformation supports:

• Stronger global partnerships
• Increased trust with industrial buyers
• Greater relevance with modern consumers
• Long-term brand equity
• Operational resilience

The goal is not short-term change — it is sustainable leadership.

What Comes Next

This article continues Grupo Domar's ongoing editorial series, offering transparency into how the company is evolving internally to meet external challenges.

Upcoming articles will explore:

• BANAH's consumer growth strategy
• Sustainability and responsible production
• AI and data in agriculture
• Global expansion priorities
• The future of industrial sugar exports

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Grupo Domar's transformation is underway — and it is being built with purpose, discipline, and vision.