A Legacy Reborn — Building the Future of Global Sugar

For decades, Grupo Domar has stood as a resilient force in Latin America's sugar industry — a company rooted in history yet positioned at the gateway of transformation. Today, Domar enters a new era, one defined not just by growth, but by modernization, innovation, and a renewed global vision. This is the beginning of a chapter that acknowledges where we have been while confidently preparing for where the world is heading.

Honoring the Legacy of Grupo Domar

Every great company carries a story. Ours spans generations, regions, and markets. From its foundation, Grupo Domar has played a vital role in sugar production across Latin America. Through disciplined work, dedicated teams, and a commitment to quality, the company built strong relationships across continents.

And like any legacy organization with decades of operations, Domar has navigated moments of complexity and challenge. These experiences did not weaken us — they strengthened our identity. They taught us resilience, sharpened our purpose, and prepared us for reinvention.

Today, that reinvention is fully underway.

Who We Are Today: A Global Company with Multi-Channel Strength

Grupo Domar is more than a sugar producer — it is an ecosystem.

• Grupo Domar (LATAM headquarters): The center of operations, strategic leadership, and industrial production.
• Industrial Division: Exporting high-quality sugar from Costa Rica to global markets including Europe, West Africa, and the Middle East.
• BANAH (USA Consumer Brand): A modern line of sugar products built to bring innovation directly to the consumer.
• Grupo Domar (Miami, USA): The U.S. distribution hub for retail and future consumer expansion.

This multi-channel structure allows Domar to operate on two powerful fronts: industrial scale and consumer innovation.

It is a rare combination in today's market — and a major differentiator for our future.

BANAH: A Modern Sugar Experience for Today's Consumer

The world is changing, and so is how consumers relate to everyday ingredients. Sugar is no longer just a commodity — it is an experience, a lifestyle touchpoint, and a category ready for reinvention.

That is where BANAH, our consumer brand, comes in.

BANAH represents:

• Modern product design
• New formats such as liquid sugar
• Convenience
• Creativity
• The emotional value behind sweetness

With distribution based in Miami, BANAH will first enter the U.S. market and serve as the brand that introduces Grupo Domar to a new generation of consumers. As BANAH grows, it will expand into new geographies, transforming how the world sees sugar — not as something outdated, but as something exciting, useful, and beautifully designed.

This brand will be one of the major pillars of Domar's identity in the years ahead.

Industrial Excellence: Building Trust Across Continents

While consumer products evolve, Domar's industrial capabilities remain a cornerstone of the company. Our sugar exports from Costa Rica to Europe, West Africa, and the Middle East continue to strengthen long-term relationships across international markets.

Our industrial clients choose Domar because they know they will receive:

• Consistent quality
• Reliable supply
• Transparent communication
• Long-term partnership mindset

The modernization efforts currently underway will elevate this even further, bringing improved traceability, operational efficiency, and faster decision-making across the supply chain.

A New Era of Innovation and Leadership

Transformation does not happen by accident — it happens through leadership, strategy, and vision.

Under the direction of CEO Alexander Perez, Grupo Domar is undergoing a structured modernization effort built on three pillars: technology, transparency, and global expansion.

We are rebuilding with a strong executive team that looks ahead, embraces innovation, and understands the responsibility of preparing Domar for the next generation of global food production.

"Our responsibility is not only to honor our history, but to build a stronger, smarter, and globally trusted Domar for the next generation."

— Alexander Perez, CEO

This vision now guides every decision — from operational upgrades to branding, from supply chain optimization to market positioning.

Modernization and Digital Transformation

Consumers are shifting. Global supply chains are evolving. Technology is redefining agriculture. The companies that survive the next decade will be the ones that adapt today.

Grupo Domar is acting now.

Our transformation roadmap includes:

• Modernization of industrial processes
• Exploration of AI-enhanced operations
• Deeper data visibility
• Improved traceability from mill to market
• Stronger communication across regions
• Upgraded consumer experience
• Product innovation and design updates
• Sustainability initiatives preparing the company for global expectations

This is not surface-level change. This is long-term strategy.

It marks the transition of Domar from a traditional producer to a forward-thinking global player.

What Comes Next: A New Voice in the Global Sugar Industry

This article marks the beginning of a new editorial journey for Grupo Domar. Over the coming weeks, we will publish a series of insights that explore:

• The future of sugar
• Sustainability and agricultural innovation
• The evolution of consumer expectations
• AI in food production and logistics
• BANAH's growth in the U.S. market
• Global industrial strategies
• Transparency and modernization
• Domar's role in redefining the industry

Our intention is simple: To show the world how a historic company becomes a modern leader — not by abandoning its roots, but by evolving with purpose.

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Grupo Domar's future is being built today. And this is only the beginning.