How Innovation Will Shape the Sugar Industry Over the Next Decade

For generations, the global sugar industry has powered economies, supplied food systems, and supported millions of livelihoods. But over the next decade, this industry will experience a transformation unlike anything seen before. From climate pressures to shifting consumer behavior to technological disruption, sugar producers will face a critical question: adapt or fall behind.

At Grupo Domar, we choose to lead.

Rooted in decades of history across Latin America, Domar is entering a new phase—one built on innovation, transparency, modernization, and global expansion. While our legacy remains a foundation of strength, the future demands a bold approach. And that future is already taking shape.

The Global Forces Changing Sugar

Around the world, several major forces are reshaping the sugar sector:

1. Evolving Consumer Expectations

Today's consumers—especially in the United States—want more transparency, better labeling, and products that fit modern lifestyles. This shift opens the door for innovation in packaging, formats, design, and convenience. Sugar is no longer just a commodity; it's becoming a consumer experience.

2. Sustainability Becoming Non-Negotiable

Global markets, from Europe to the Middle East, are demanding cleaner processes, smarter resource use, and more responsible production. Companies must show measurable progress—not promises.

3. Technology Transforming Agriculture

AI, data analytics, automation, and improved traceability are revolutionizing global food production. Companies that embrace technology will outperform those that don't.

4. The Rise of Specialty and Value-Added Products

Liquid sugar, flavored formats, and ready-to-use applications are gaining traction. Innovation is shifting the category away from bulk commodities toward creative, branded, consumer-forward products.

These forces create both pressure and opportunity—and Domar is positioning itself to take advantage of both.

Why Innovation Matters for the Next Decade

Innovation is no longer optional. It is the core strategy that will define which companies remain competitive in 2030 and beyond. This is why Grupo Domar is investing aggressively in modernization across all areas of the business—industrial, operational, digital, and consumer.

Our industrial operations in Costa Rica continue to supply quality sugar to Europe, West Africa, and the Middle East. But the next phase involves modernizing efficiency, improving traceability, and strengthening operational visibility. With technology, global buyers gain a higher degree of trust, and Domar builds stronger long-term partnerships.

At the same time, our consumer brand BANAH is innovating in a space that has not changed in decades. Launching first in the U.S. through our Miami distribution hub, BANAH represents what sugar can be when creativity meets quality: more accessible, more convenient, and more aligned with the lifestyles of today's consumers.

From design to format, BANAH signals where the category is heading—not where it has been.

Building the Infrastructure of Tomorrow

Domar's modernization roadmap is comprehensive and long-term. The vision includes:

• Digital transformation across operations
• Early adoption of AI for improved forecasting and decision-making
• Stronger communication and visibility between teams and regions
• Improved traceability from mill to market
• Diversification into consumer-focused products
• Continued expansion into global industrial markets
• Sustainability initiatives aligned with international standards

This is how Domar future-proofs its operations while building deeper trust with buyers, partners, and consumers worldwide.

The Team Behind the Transformation

Strong companies do not transform alone—they evolve through leadership, people, and purpose. Domar is actively rebuilding with a future-focused team committed to excellence, modernization, and growth.

"Our responsibility is not only to honor our history, but to build a stronger, smarter, and globally trusted Domar for the next generation."

— Alexander Perez, CEO

With aligned leadership, clear direction, and renewed commitment, the organization is preparing for strategic expansion in both industrial and consumer markets.

What This Means for the Industry

Over the next decade, the sugar companies that succeed will be:

• Adaptable — Ready to pivot with market changes
• Technologically advanced — Leveraging data and automation
• Transparent — Building trust through visibility
• Consumer-centric — Understanding modern expectations
• Operationally efficient — Maximizing every resource
• Globally connected — Operating across borders seamlessly

This is the direction Domar is moving toward with intention and discipline. Innovation is not a marketing statement—it is the engine behind our next chapter.

What Comes Next

This article marks the continuation of Grupo Domar's new editorial series—a direct, transparent view into how we are evolving, modernizing, and preparing for global leadership.

Upcoming articles will explore:

• Sustainability and environmental responsibility
• BANAH's role in redefining consumer sugar
• The future of industrial exports
• Technology and AI in agriculture
• Domar's expansion across key international markets

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The future of the sugar industry will belong to the companies willing to reinvent themselves.

At Grupo Domar, the work has already begun.